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Brand Focus - D for Diamond

Step into the wonderful, world of D for Diamond and a multitude of dinky delights await you! Possibly the UK’s most popular and well-known children’s jewellery brand, D for Diamond offer a treasure trove of trinkets for both little boys and girls. The collections are refreshed at least twice a year with regular seasonal [...]

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Win a jewellery box!

THIS COMPETITION IS NOW CLOSEDWin this lovely jewellery box and choose your own personalisation too!Perfect for storing jewellery, trinkets and bits & bobs, this gorgeous white wooden jewellery box exudes a vintage vibe with its beautifully retro rosebud decoration.  Your prize will be personalised just for you with a message of your choice. See this and [...]

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Why is a charm not just a charm?

While we may think of charms for children as just small, sweet pieces of jewellery for them to collect and wear, they have the potential to be so much more than that. There is a reason why charms are universally popular with children and adults alike and a reason they have endured since they became increasingly popular in the [...]

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Welcome to the new Diamond Kids website!

Hello and welcome. We are excited that our new website is finally up and running and can't wait for you to have a look around.  You will find a whole host of new features to make your shopping experience easier, simpler and more user friendly.Look out for these icons which pop up whenever you [...]

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